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WhatsApp Launches This New Feature, Know More Here

WhatsApp for Business
has been a wonderful free-of-cost mobile and web application for all the businessmen and businesswomen out there. Being time-saving or having personalized responses to clients, having a WhatsApp Business account means building a smooth buying experience. Together with the WhatsApp chatbot, WhatsApp Business is a very powerful tool for commerce. Thanks to many new features that the platform keeps on releasing, WhatsApp is becoming a great retail place, especially during remote times. Today, we will explore many great things for you in WhatsApp for Business to take advantage of. 

  • Owning a business profile with all the details.

With WhatsApp Web, you can now make all the requisite business details such as your office or shop adddress, contact information including official e-mail address and official website to your customers seamlessly. Since its very inception, WhatsApp Business has been helping countless brands to garner customer base by giving your brand an identity. In addition to that, you can gain customer loyalty by having a “verified badge”next to your business profile, once WhatsApp verifies it.

  • Greet automatically. 

Making a customer stick to your brand can be much easier if you greet your customers nicely. 

WhatsApp for Business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. By sending an instant message, you welcome and introduce a company to a new potential customer with no delays and waiting time.

  • Be there for your customers virtually. Reply at the easliest.

In addition to automatic greetings, WhatsApp Web enables a business to be there for their customers virtually even when they are physically apart. Message templates are available at your disposal for FAQs. This helps you in saving time and putting a good impression on the customer. Simply press the “/” on your keyboard to select a quick reply and send.

  • Send away messages seamlessly.

What to do if a customer contacts you after the working hours? If you leave customers unattended, then you may lose them. Hang on! WhatsApp for Business is there to help you out. 

All you need to do is set the default “away message” for non-working hours and WhatsApp will send them to such customers. You can also write a custom message or send your working hours. 

Read More: How Automatically Reply A Message On WhatsApp

  • Now, categorize your contacts in a hassle-free manner.

Running a business can involve solid networking, and tons and tons of contacts. Organizing them on the basis of categories or labels can be a daunting task but with WhatsApp for Business, this isn’t the case. Businesses can now organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.

  • Get a clear picture of conversions with message statistics.

WhatsApp for Business lets you access vital metrics like how many of your messages were sent, delivered, and read.

  • Now, showcase your products with grace.

One of the most popular features of WhatsApp for Business is that of “Catalogs”. Catalogs allow your company to showcase your goods so people could easily browse and check out products they are interested in and would like to buy. With catalogs, you don’t need to send every item, price, and description one by one as you used to do before. Now, it is all conveniently grouped on your WhatsApp page, and you don’t have to redirect your customers to the website or elsewhere. For each item in your catalog, you can add information, including price, description, and product code. This is so much easier for your customers than having to ask you about each item separately or go from WhatsApp to the website.

ADD-ON FEATURE: Collections

In October 2021, WhatsApp added Collections to make shopping even easier. They will act as folders to group items inside a business account. Users can navigate to the category they’re looking for right away without scrolling through the whole product list. Once added, you’re free to modify the Collection just like items to keep the information up to date.

  • Tap on interactive buttons for better customer engagement!

WhatsApp for Business comes with two different buttons that can boost customer engagement. These are:

  • CTA 

If you want the customer to visit a particular website or connect with you on call, then this is the button for you. 

  • Quick reply

Answering mannually can be exhausting. This brings quick replies into the picture. Make predefined options availble to the customer and give them a better way of expressing what sort of services they want from your business.

ADD-ON FEATURE: List Messages and Reply Buttons

In addition to the aforementioned button, in June 2021, WhatsApp had announced the new formats of interactive messages coming to their platform. These are as follows:

  • List Messages 

New list messages allow adding up to 10 options, so people could just click on the desired option instead of manually typing that out. This type of message offers a simpler and more consistent way for users to select when interacting with a business.

  • Reply Buttons

Reply buttons allow customers to quickly choose from up to three options by simply tapping on the desired option. This type of message offers a quicker way for users to select from a menu when interacting with a business.

So, these were some of the best features rolled out for the users of WhatsApp for Business. Wish to know more? Visit now.