Jon Cifuentes says email marketing still delivers the best return on investment. He found that mid-sized businesses can get a 246% ROI from email marketing. Mike May of Media Post’s Email Insider thinks the same. According to him, every dollar a business spends on email marketing pays off with $40 in ROI. Do you want a return like that? The real question is- how do you build your email list fast? Which tactics should you use?

Keep these best practices for building an email list for business in mind. 

    1.  Using traditional opt-in forms 

You need an opt-in form on your new official site for collecting e-mail addresses. You can disable the sign-up form if it is on your site. When running an eCommerce site, you need to have an opt-in form. To reach your target audience, you need a compelling opt-in form.

2.        2. Pop-up forms to surprise visitors 

Pop-up forms are awesome! You can make pop-up forms pop up at specific times or for particular events. More importantly, they are lead magnets. Keeping trying different sign-up forms until you get the right one is key. This will lead to an increase in your subscriber count. When it comes to building your email list, this tactic works well. 

3.        3. An embedded signup form 

Email marketers use embedding signup forms to get subscribers' attention. Make your signup forms visible in your most trafficked areas, like the header, footer, or sidebar. Sign-up buttons at the top of the landing page encourage subscribers. It may seem obvious, but it is a proven strategy for online businesses. 

Read More - Upcoming Trends For Small Businesses You Need To Know In 2021-2022

4.        4. Strong incentives 

To build your email list, give visitors a reason to sign up. Over 60% of subscribers get opt-in offers from blogs. As an example, opt-in incentives can range from simple checklists to complete eBooks. Opt-in incentives are great since you can repurpose old blog posts into something useful.  

5.           5. Content is power 

Gain more visibility in search engines and get more subscribers.

Make some content like blog posts and free eBooks. It's easy to create content. Always use consistent language so Google will find it. Content creation takes time. It might take a while to see organic growth, but you still get hits. 

6.    6  Engaging with gamification 

Websites need a target audience. Offering discounts is not sufficient to build an email list. Several animations, gradient colors, and brand recognition make this email marketing image appealing. In terms of design, gamification qualifies as an advanced method. However, it still needs engaging content. Engage your target audience in fun ways to gain new emails. Customers receive savings while you build your email list. 

  7. Targeting landing pages 

Create a sense of urgency through a limited-time offer in your email campaigns. This will encourage subscribers to buy on impulse. Send them to the landing page instead of the homepage. Fewer elements will increase conversions. Keep one product in mind at a time. Visitors will sign up for your email list first. 

2.     8. Win stuff with conjure 

More people sign up for contests than newsletters. Find the right giveaway and you'll get a lot of visitors and subscribers. Bryan Harris got 2,239 emails in 10 days from a giveaway!

  9. Utilize lead magnets 

Lead magnets can turn website visitors into paying customers. PDFs, eBooks, gift guides, stock photos, etc., all are great lead magnets. Website visitors have to sign up to get the info. It's a pop quiz! Lead magnets are the best way to show authority on your niche topic. 

1.     10. Create social media campaigns  

In terms of technology and audience, social media keeps evolving. As a result, linking is essential to your subscription form whenever possible. One of the most effective ways to reach the target audience and find potential customers is to use Facebook ads. Facebook ads are effective in increasing sales. However, they do not generate leads. Create landing pages and collect email addresses for lead generation. Utilizing Twitter's Lead Generation Cards, businesses can convert their followers into email subscribers. 

1.     11. Integrate email list with email marketing software 

You have existing customers if you wish to grow your email list for marketing. It is simply a matter of integrating an email list into a CRM that works perfectly for your email campaigns. The third-party integration will enable you to automatically add new subscribers from various applications like WooCommerce, Google Sheets, FreshBooks, etc. 

Read More - Get More Connections On Linkedin And Grow Your Network With These Top Ten Ways

2.      12. The right CTAs at the right time

Only a few people are likely to subscribe to your email list out of a thousand visitors a day. Multiple options are available to website visitors through content, landing pages, and social media in general. CTAs are final nudges they need to click to reach the signup form. First, you need plenty of resources to lure them.