Is the Android app you were working on ready? Although the process of launching an app on Google Play Store is simple but it can pose a headache if you ain’t careful. You must have stumbled upon instances wherein an application vanishes into thin air due to violation of cyber laws, copyright infringement, getting flagged by users and to name a few. With the hope that the app sustains in the long run, follow this comprehensive step-by-step guide to launch your Android app on Google Play Store.

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Before you hit the road with your Android app development, it’s important to be ready with a couple of requisites. As the saying goes, “first impression is the last impression”. And the following requisites are your app’s first impressions. So, make sure that they cut the mustard down for users.

●      A high-resolution icon of your app.

Every app has a mascot that is known as its icon which gives your app an identity that the users can identify with. Now, once you have an icon, make sure that you have a 521x512 pixels high-resolution picture of it that can be uploaded on the Google Play Store.

●      Title and description of your app.

Name your app in the form a short title. App names that are too long have a short Google Play Store life since users fail to identify with them. Come up with a comprehensive description of your app. This can include the purpose of your app, the features it comes with etc.

●      Featured screenshots of your app’s interface.

To show how the app looks on the inside, screenshots are displayed. Take required screenshots of the features of the app you want to show the users. Try to bring out the highlights of the app in the screenshots.

●      Picking the right category.

Google Play Store has about 50 tags and categories for applications of all kinds. These include word, action, role-playing, music, sports etc. Pick the right category and tag for your app.

●      App size and APK extensions.

If your app is too large, then make sure it gets uploaded with the requisite .apk extensions on Google Play Store.

Apart from these, Google Play Store extends certain optional data that can be uploaded. For instance, a promotional video of your app, a privacy policy for your app, etc. You can look into them but they ain’t mandatory to be complied with.

Now, with the requisites by your side, you are good to go. Abide by the following steps and upload your app in one go on Google Play Store:

STEP 1: Create a developer account on Google Play Store Console.

To upload an app, you require a developer dashboard. Create an account on the Google Play Store Console. If your app has in-app purchases, then you need to get a merchant account for a one-time fee. The exact amount of the fee depends on your region as well as the tax. Within 48 hours, your account will be verified. Now, the app can be published by filling the formalities at the earliest.

STEP 2: Fill in the app details.

Under the dashboard tab, click on “Create App”. Go to “Store Listings” and fill in your app details. Pick your app’s language, then title, then the comprehensive description - one short and the other a little longer. Upload the graphics including the app icon and the screenshots. You can also upload a promotional video if you want to. It is optional and not mandatory.

After uploading the details, pick the right category for your app along with tags. Once done, fill in the contact us section. Click on “Save Draft”.

STEP 3: Upload the requisite .apk file extensions.

Go to the “App Release” section.  Go to “Production”. Then, click on “Manage” and then “Create Release”. For extra security, Google Play will ask for sign-in. Upload the requisite .apk file extensions. It will detect the release name and if this is the first version, then it will be somewhat like “1.0”. Enter the comprehensive description again. Once done, save the entered details and a green tick will appear.

STEP 4: Answer questions on the content rating.

Here, you need to answer a bunch of questions. You need to enter your e-mail address twice. Click on the category and answer the questions that will be displayed on your screen. These include age restrictions, whether your app has violent material etc.

Once done, click on “Save”. A content rating will sprout out on the basis of the given answers. You will be receiving rating notifications on the entered email address. Once you achieve the desired level of ratings, you can apply it on your app page for the users to see.

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STEP 5: Pricing and distribution details.

Under this, you need to choose whether your app is paid or free. It also includes the countries where it will be released. Once you set your app as free, you cannot go back and make it a paid one. So, exercise extra caution while choosing. When it comes to choosing countries, it is recommended not to release your app globally. Release it in a few countries and then on the basis of the feedback received, update it for a worldwide release. Look whether the app contains advertisements and other promotional content. Click on “Save Draft”.

STEP 6: Release the app.

Go back to the “App Release” section. Here, click on the “Roll Out” button. Your app has been rolled out successfully. However, the publications still read as ‘pending’.

Post the app launch, your app requires some amendments and updates. These include promotions including ASO, rolling out of newer versions etc. Keep an eye on the progress chart of your app and take necessary actions whenever required. This will take your Android app development skills to the next level. All the very best!

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