Having been managing
Instagram accounts for clients for some time, Information’s' Digital Marketing
department is glad to have its account launched at last. The team would like to
demonstrate what we have learned over the years!
Our platform is valuable
for other businesses, so we want to share how. You can boost sales through
relationships and brand awareness.
Instagram - why?
According to Forbes,
Instagram was the second most downloaded app last year (behind Tik Tok). There
are now more than 170 million active users in the U.S. alone. With its
popularity, your business should be on Instagram if promoting
your business on Instagram.
Instagram is an
effective tool for helping brands build their brand identity, create marketing
personas, and convert sales. The visual nature of Instagram makes it efficient
for this. Here are three ways to make the most of Instagram.
1. Visual identity building
On Instagram, users
upload their own pictures to their profile, so they are the only ones who
control the content. Thus, you can manage and curate the image of your brand.
What is your relationship with Coca-Cola? A polar bear and the color red come
to mind. Brands should already have a color scheme, logo and font picked out.
If yours does, you're halfway to success. To build your brand identity,
consistently use your assets.
The Instagram
"profile" displays your photos and videos in a tile format. Keeping
an active Twitter account requires you to publish at least three times a week, according to
Hootsuite.
1. 2. Creating a brand persona
The language used by a
brand in its captions, comments, or stories reveals its personality. In
addition, how your brand communicates can influence how people perceive it.
With Instagram video and story features, you can present an authentic and more
personal voice that engages your audience. Here are some examples:
- Stories on Instagram: You can view
videos and images for up to 24 hours after being posted. A photographer
can capture special events,
company culture, or even take a look behind the curtain.
- IG Live: Live
streaming is Instagram's form of broadcasting that informs
all account followers when it goes live. Your audience can connect more
directly with you through Q&A sessions about your products or
services.
- Instagram Reels: Since
Tik Tok’s short-clip style gained popularity, Reels was created last year.
There are both educational and silly Reels available. You can use Reels to
create a tutorial or product compilation for your company. Please make all
videos you post here fun, light, and up-to-date.
- Captions: These
captions are optional for all posted photos, and the character limit is
2,200. Sprout recommends keeping captions under 50 characters, so be
succinct!
Instagram may seem like
the go-to networking app, but there are a lot of features that businesses will
benefit from. In particular, Instagram offers a way to showcase your product
catalog and close sales directly through the app.
In 2020, Instagram added
a shopping section to its navigation bar, which has led to an increase in
e-commerce activity. Here's how you can maximize the opportunity:
Learn more - Upcoming Trends For Small Businesses You Need To Know In 2021-2022
- The shopping page: According
to Instagram, 130 million people visit shopping posts every month. It is
necessary to create an account for setting up your product
catalog through your
Facebook Business page. As a result, users won't need to leave the app to
purchase their products.
- Tagging: Businesses can also add tags to photos or stories that describe their items for sale. Instagram used for marketing and it allows the user to view the product without visiting your website and sift through its contents. Ultimately, shopping feels more authentic.
Get started
You can experiment with
your brand image and voice on Instagram regardless of whether you're a seasoned
Instagrammer or a newbie. For marketing
through Instagram or social media in general, get in touch with us
today-we are social creatures!
