Having trouble finding you in search results? You can improve your ranking by taking the steps below. The following tips will help you improve your website ranking in Google's organic search results.
1. Set up a Google My Business account
You know when you search
for a business on Google and you get a little directory listing on the
right-hand side? These listings come from Google My Business. A Google My
Business listing allows you to verify your company's location on Google Maps,
update contact information in Google search results, among other things. To
maximize the performance of your company's profile, you will need to claim or
create it.
1. 2. You need to update your metadata
Metadata refers to the
HTML tags that you use in your code to communicate information about specific
pages of your website to search engines. The Meta page title and Meta
description are among the most important Meta tags for SEO. Your website should
have a unique Meta page title and Meta description for every page. For more
information about writing amazing Meta tags for SEO, see our blog on Writing
Amazing Meta Tags for SEO.
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1. 3. Consider Responsive Design
Nowadays, most websites are mobile-friendly (optimized for mobile devices). You must at least make your website mobile-friendly if it is an older website and you are not prepared to redesign it. The lack of a mobile-friendly website will result in your goggle website ranking low in mobile search results, which will damage your organic traffic. In conclusion, the single thing you should take away from this blog is the importance of responsive design.
1. 4. Increase content pages to 250 words or more
The web design world is
indeed visually obsessive and with good reason. However, content still reigns
supreme. It does not mean that you should put your unpublished novel on the
homepage of your business site. You should use the right amount of content in the
right place. Your pages must contain at least 250 words to be indexed by
Google. The goal is to strike the perfect balance between content and imagery.
You can accomplish this through bullet points, brief paragraphs, and long
scrolling pages.
1. 5. You can speed up your website
According to Kiss metrics, one second of delay in response to a page can result in a 7%
reduction in conversions? You risk losing more customers every second it takes
for your website to load. Try this free tool to test your site's speed. Consult
your developer if the site takes more than 4 seconds to load.
1. 6. Resolve broken links
There are several reasons why links break, but the most common cause is change. It is possible that you linked to a website that no longer exists that you linked to a few years ago. A diagnostic tool can help you discover if your link previously worked. It is also necessary to create 301 redirects if you redesigned your website but kept the old content and links. Please ask your digital marketing team to check your website for broken links.
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1. 7. Alt text for images
Running a diagnostic
program is the easiest way to determine whether an image has missing alt text.
Alt text is an identification of an image's HTML attributes. Alt text describes
what an image is about or what it contains. Your site needs ''alt text'' for
every image. The text appears when an image fails to load and helps your images
appear in search results.
SEO is a time-consuming
and daunting process, but it has become increasingly important over the past
decade. For assistance with improving search engine rankings, contact
Informatics, Inc. today. We can improve
web page rankings through digital marketing and harness the power
of search.
